We were already done with our user journey chart when the previous week has ended. However, there’s one more thing that we have to accomplish again and it’s another factor that we must be able to ponder in our venture. That factor is the customers’ impression towards us. It’s all about how they feel about us and see in us. In other words, it’s the measure of how well we empathize to our customers. To help us see through the feelings of our customers, our instructor had given us an assignment to create an empathy map.

What is an empathy map?

According to SolutionsIQ, an empathy map is a collaborative tool teams can use to gain a deeper insight into their customers. Much like a user persona, an empathy map can represent a group of users, such as a customer segment. The empathy map was originally created by Dave Gray and has been gaining popularity with the agile community.

We had a minor trouble regarding who’s going to make the empathy map. I could have been assigned to do it but I have just finished the user journey chart. We decided to have a quick group meeting to settle the problem which leads us to appoint our electrical engineering teammate.


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