We managed to finish our empathy map and user journey one at a time. This week, we have another task to be accomplished and it’s the User Persona.

What is a User Persona?

A user persona is a representation of the goals and behavior of a hypothesized group of users.

As the definition says so, it is obviously the nutshell of the goals and insights of our customer.

We have already interviewed a caterer and a customer previously. All we need to do is to lay down all the informations we got from our customers to the user persona template. The template is available online and I was assigned for this task. I completed it within the day and presented it to my teammates for the final revision.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s